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AGENCIES | FoldedUp

AGENCIES

Agencies magazine is the first specialized content creative magazine that serves as the exclusive local reference for the Marketing and Commnication industry (PR, Production, CRM, Media etc.) It is a unique, powerful and effective marking tool that is distributed for free to the industry Agencies magazine targets MBUs, Advertising Agencies, PR Agencies, CRM, Graphic, Designers, Media Houses, Corporate/B2B clients to be positioned as the vital tool for both clients and agencies Distributed tactically to the spots where utilized as the premiumRead more
Profile: 
  • Agencies is the first specialized content creative magazine that servers as the exclusive local reference for the Marketing and Commnication industry (PR, Production, CRM, Media etc.)
  • It is a unique, powerful and effective marking tool that is distributed for free to the industry.
    • AGENCIES mission is to influence and engage a powerful creative Marketing Communication...
    • AGENCIES targets MBUs, Advertising Agencies, PR Agencies, CRM, Graphic, Designers, Media Houses, Corporate/B2B clients to be positioned as the vital tool for both clients and agencies.

    Distributed tactically to the spots where utilized as the premium

    • Advertising Agencies 2,000 copies
    • MBUs1,000 copies
    • Media houses 1,000 copies
    • Cafe’s & Rest 400 copies
    • PR & CRM Agencies 200 copies
    • Direct Clients 400 copies

    Executive summary:

    • Agencies is a quaterly english advertising magazine distributed for free in kingdom of Saudi Arabia.

    Target audience:

    • Advertising agencies, corporate,b2b clients and graphic designers

    Competitive edge:

    • Main competitors are communicate,campaign and Arab ad.the competition is in English, however, agencies will mainly focus on artwork and creative ads of the agencies.
    • It will show case their talent and act as a medium of expressions and communication within the industry. Generally, it will be concise and to the point in English (Arabic within the artwork) which caters to advertising industry's needs the second and most important USP is the AD price and value for money(see pricing and revenue).

    Pricing and revenue:

    • The magazine will make money form agency ads,client ads,and advertorials/sponsors (full feature interview or company profile)
    • Agency ad is three(3) additional pages hence the agency will showcase the campaign artwork sand the credentials and one(1) FP colour creative ad all priced at SR5000.
    • Corporate clients ads are also priced at SR5000 and will consist of one(1) FP colour ad
    • Advertorial sponsorship is priced at SR10,000 and consists of front cover interview logo, and IBC DPS Ad

    Licensing:

    • The magazine will be registered under MUZe media LLC in great britian

    Content:

    • Agency campaign with credentials
    • Agency creative ads
    • FC profile/interview
    • OBC agency business cards