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MBC ACTION | FoldedUp

MBC ACTION

Middle East Broadcasting Corp. (MBC), the region’s top free-to-air TV network, has launched yet another channel. Breaking with it’s ‘number-naming’ tradition, the channel is called MBC Action.MBC Action is a free-to-air satellite TV channel that screens films and television programs from the action genre began a terrestrial area in the Arab World.  It launched on March 5, 2007 at 6:00 P.M. (GMT) with the Pilot episode of the TV series Lost which, along with Prison Break and The 4400, is one of MBC Action's biggest coups. Read more
Profile: 
  • Middle East Broadcasting Corp. (MBC), the region’s top free-to-air TV network, has launched yet another channel. Breaking with it’s ‘number-naming’ tradition, the channel is called MBC Action.
  • MBC Action is a free-to-air satellite TV channel that screens films and television programs from the action genre began a terrestrial area in the Arab World. 
  • MBC Action will screen shows like Lost, Prison Break and any other series classified as an ‘action series’. And it will show action films like Blade 2 , Collateral Damage and DareDevils Live.
  • Marketing-wise, it seems MBC is refining its targeting, to offer a channel with a dominantly male audience, as it seems to have succeeded with the gender specific strategy of MBC4, which is aimed at women.
  • Mazen Hayek, MBC Group's marketing manager says it's a "natural progression" having served other audience segments, including kids with MBC3.
  • Programs are subtitled in Standard Arabic with DVB-T only. 
  • It is available in the Arab world by satellites Badr-4 and Nilesat 102.
  • It launched on March 5, 2007 at 6:00 P.M. (GMT) with the Pilot episode of the TV series Lost which, along with Prison Break and The 4400, is one of MBC Action's biggest coups. 
  • It also shows new episodes of other shows like 24 and Pimp My Ride. 
  • The channel also airs the International Fight League. 
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